ChurnCost.com

MRR Churn Calculator - Gross, Net, and Expansion-Adjusted

Five outputs from six inputs: gross MRR churn, net MRR churn, GRR, NRR, and how much expansion is offsetting your loss.

Revenue Churn and Retention Calculator

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Gross MRR Churn

3.4%

Net MRR Churn

1.8%

Gross Retention (GRR)

96.6%

Net Retention (NRR)

98.2%

Expansion Offset

47%

Expansion Needed for NRR 100%

$17.0K/mo

You need $9.0K more expansion MRR per month to reach NRR 100%. See 2026 NRR benchmarks.

The Revenue Retention Formulas

Gross MRR Churn Rate

(Churned MRR + Downgrade MRR) / Starting MRR x 100

Net MRR Churn Rate

(Churned MRR + Downgrade MRR - Expansion MRR) / Starting MRR x 100

Gross Revenue Retention (GRR)

(Starting MRR - Churned MRR - Downgrade MRR) / Starting MRR x 100 [capped at 100%]

Net Revenue Retention (NRR)

(Starting MRR - Churned MRR - Downgrade MRR + Expansion MRR) / Starting MRR x 100

2026 NRR Benchmarks by ACV Band

ACV BandMedian NRRTop Quartile NRRMedian GRR
Enterprise (>$100K)118%130%+94%
Mid-market ($25K-$100K)108%120%88%
SMB ($5K-$25K)97%110%85%
Low ACV (<$5K)90%100%80%

Source: Bessemer Venture Partners, SaaS Capital (2026). Full NRR benchmark hub.

Frequently Asked Questions

What is the difference between gross and net revenue churn?+
Gross revenue churn measures MRR lost from cancellations and downgrades, excluding expansion. Net revenue churn subtracts expansion MRR from that loss. If you lose $5K MRR to churn but gain $6K from expansion, your net revenue churn is negative.
What is expansion MRR?+
Expansion MRR is additional revenue from existing customers through seat additions, tier upgrades, and cross-sells. Best-in-class SaaS companies earn 20-30% of new MRR from expansion.
How do I achieve net negative revenue churn?+
Net negative revenue churn requires expansion MRR that exceeds your gross churned MRR. This requires usage-based or seat-based pricing, proactive customer success motions to drive upgrades, and a land-and-expand strategy.
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